A brand called Stolen Girlfriends Club stops you cold — not just for the provocative name, but for how it turned a inside joke into a cult jewellery label with three physical stores and a loyal following. This guide lays out who owns the brand, where it’s made, what materials go into the pieces, and everything you need to know before you visit the Ponsonby store.

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Founded: 2008 ·
Founder: Marc Moore ·
Headquarters: 132 Ponsonby Road, Auckland 1011 ·
Store Hours (Ponsonby): Mon–Thu 10am–5pm, Fri 10am–6pm, Sat 10am–5:30pm, Sun 10am–5:30pm ·
Core Materials: Sterling silver, 14k gold, gemstones ·
Product Categories: Necklaces, bracelets, rings, earrings, charms

Quick snapshot

1Brand Story
2Founder
3Products
  • Necklaces, bracelets, rings, earrings, charms
  • Sterling silver, 14k gold, gemstones
  • Unisex designs, also men’s line
4Store & Contact

The key facts table below summarizes what’s confirmed about Stolen Girlfriends Club from primary and secondary sources.

Key facts about Stolen Girlfriends Club
Attribute Value
Founded 2008
Founder Marc Moore (also co-founders Dan Gosling, Luke Harwood)
Store Address 132 Ponsonby Road, Ponsonby, Auckland 1011
Store Hours Mon–Thu 10am–5pm, Fri 10am–6pm, Sat 10am–5:30pm, Sun 10am–5:30pm
Core Materials Sterling silver, 14k gold, gemstones
Product Range Necklaces, bracelets, rings, earrings, charms, clothing
Phone Number 09 948 1551
Email ponsonby@stolengirlfriendsclub.com

Why is it called Stolen Girlfriends Club?

Origin of the brand name

  • The name was chosen to be edgy and memorable, referencing a hypothetical scenario where a group of friends “steal” each other’s girlfriends as a joke. The brand’s official story ties it to a personal anecdote from founder Marc Moore. (Icon (NZ culture magazine))

The story behind the provocative title

According to the NZ Fashion Museum, the brand was born from a desire to create clothes the founders couldn’t find anywhere else. The name itself is a conversation starter—intentionally polarising to reflect the brand’s rebellious, unisex aesthetic. (NZ Fashion Museum (New Zealand fashion institution))

Why this matters

The name isn’t just a marketing gimmick—it’s the core of the brand’s identity. Every piece of jewellery carries that same edgy, unapologetic character. For shoppers who value personality over polish, that’s the whole point.

The implication: the name functions as a deliberate filter, attracting customers who identify with the brand’s irreverent attitude rather than seeking polish or conformity.

Who is the owner of Stolen Girlfriends Club?

Founder and creative director

Marc Moore is the creative director and founder of Stolen Girlfriends Club, as confirmed by multiple sources. A Remix Magazine interview describes Moore as the brand’s creative force, responsible for its design direction and rebellious image. (Remix Magazine (NZ lifestyle publication))

Current ownership structure

The brand is independently owned and operated in New Zealand. The NZ Fashion Museum profile lists co-founders Dan Gosling and Luke Harwood alongside Moore, though Moore is the public face. The company’s LinkedIn page also lists Leila Rawnsley-Mason as Production and Brand Co-ordination. (LinkedIn (business networking site))

Bottom line: Stolen Girlfriends Club is a New Zealand-owned independent brand, not a subsidiary of a larger group. Marc Moore is the creative director and primary owner. For customers who want to support local, that’s a clear plus. For investors, the brand remains a private operation with no public ownership data.

Where is Stolen Girlfriends Club made?

Manufacturing location

Jewellery is designed in New Zealand and manufactured using ethically sourced materials. The brand’s website doesn’t specify exact factory locations, but the Remix interview notes that the brand moved its cotton jersey to certified organic cotton, indicating overseas production for some apparel. (Remix Magazine (NZ lifestyle publication))

Supply chain and craftsmanship

Some pieces are handcrafted locally in New Zealand, while others are produced in partnership with overseas artisans. The brand does not publicly disclose the exact split between local and overseas manufacturing. The official store page lists only retail addresses, not production facilities. (Stolen Girlfriends Club (official store page))

The catch

For shoppers who insist on 100% New Zealand-made, the lack of transparency around manufacturing is a gap. The brand leans on its “designed in NZ” label, but the actual making may be split across borders.

The pattern: the brand prioritizes design identity over manufacturing provenance, which appeals to style-focused buyers but frustrates those seeking full supply-chain visibility.

What materials does Stolen Girlfriends Club use?

Sterling silver and gold options

Core materials include sterling silver (925) and 14k gold in yellow, rose, and white finishes. The brand also uses stainless steel for some men’s pieces. (Stolen Girlfriends Club (official website))

Gemstones and alternative materials

Semi-precious gemstones like cubic zirconia, opal, and onyx appear in select collections. The brand also uses custom alloys and occasionally incorporates leather or fabric for jewellery accents. The Remix article mentions that t-shirts and fleece made up around 80% of production, so clothing materials like organic cotton are also part of the mix. (Remix Magazine (NZ lifestyle publication))

The materials table below shows each substance and its typical application across the product range.

Materials used by Stolen Girlfriends Club
Material Description Typical Use
Sterling silver 925 Standard purity, tarnish-resistant coating Rings, earrings, necklace chains, charms
14k gold (yellow, rose, white) 14-karat gold alloy, available in three finishes Bracelets, rings, pendants, earrings
Stainless steel Durable, hypoallergenic Men’s bracelets, chains
Semi-precious gemstones Cubic zirconia, opal, onyx, etc. Accent stones in rings, earrings, necklaces
Organic cotton Certified organic, used in apparel T-shirts, fleece
Custom alloys Proprietary metal blends Special edition jewellery

The implication: the brand’s material palette is standard for mid-market jewellery, with the organic cotton move being the only notable sustainability signal.

Who is Marc Moore?

Background and early career

Marc Moore is the founder and creative director of Stolen Girlfriends Club. He launched the brand in 2008 with a vision of rebellious, unisex jewellery. His background includes fashion design and jewellery craftsmanship. The brand’s LinkedIn page confirms his role as Creative Director. (LinkedIn (business networking site))

Role at Stolen Girlfriends Club

Moore is the public face of the brand, frequently giving interviews to NZ publications. He oversees product design, brand identity, and retail strategy. The ICON article describes him as one of the founding trio. (Icon (NZ culture magazine))

The upshot

Marc Moore is the driving creative force behind Stolen Girlfriends Club. For anyone curious about the brand’s authenticity, Moore’s hands-on involvement and media presence signal a founder-led operation, not a corporate shell.

The catch: while Moore is clearly the public face, the contributions of co-founders Gosling and Harwood remain less documented, creating an incomplete picture of the founding team’s full influence.

Store comparison: Stolen Girlfriends Club locations

Three retail locations, one pattern: each store carries the full range but operates slightly different hours. The table below shows the key differences.

Comparison of Stolen Girlfriends Club store locations
Location Address Hours Phone Email
Ponsonby 132 Ponsonby Road, Auckland 1011 Mon–Thu 10am–5pm, Fri 10am–6pm, Sat 10am–5:30pm, Sun 10am–5:30pm 09 948 1551 ponsonby@stolengirlfriendsclub.com
Newmarket 20 Nuffield Street, Newmarket, Auckland 1010 Mon–Thu 10am–5pm, Fri 10am–6pm, Sat 10am–5:30pm, Sun 10am–5:30pm Not listed newmarket@stolengirlfriendsclub.com
Wellington 98 Victoria Street, Te Aro, Wellington 6011 Mon–Thu 10am–5pm, Fri 10am–6pm, Sat 10am–5:30pm, Sun 10am–5:30pm Not listed wellington@stolengirlfriendsclub.com

The implication: Ponsonby is the flagship store with the most complete contact details. The other two stores lack phone numbers, so email is the best way to reach them.

Clarity: what’s confirmed and what’s unclear

Confirmed facts

  • Marc Moore is founder and creative director (Remix Magazine (NZ lifestyle publication))
  • Store location: 132 Ponsonby Road, Auckland (Stolen Girlfriends Club (official store page))
  • Store hours as listed above
  • Core materials: sterling silver, 14k gold, gemstones
  • Phone number for Ponsonby: 09 948 1551

What’s unclear

  • Exact founding year (likely 2008, but not officially confirmed in all sources)
  • Full manufacturing details (local vs overseas split)
  • Phone numbers for Newmarket and Wellington stores
  • Whether the brand continues to offer a men’s clothing line beyond accessories

Quotes from the brand

“The brand was formed out of a desire to create clothes the founders could not find anywhere else.”

— NZ Fashion Museum (New Zealand fashion institution)

“We moved our cotton jersey to certified organic cotton.”

— Marc Moore, Creative Director, in Remix Magazine

“T-shirts and fleece made up around 80 percent of production.”

— Marc Moore, Creative Director, in Remix Magazine

For shoppers in New Zealand who value a brand with a strong identity, Stolen Girlfriends Club delivers on attitude and design. The trade-off is limited transparency around manufacturing and the absence of a complete phone directory for all stores. The choice is clear: if you’re after a conversation-starting piece from a local independent brand, the Ponsonby store is the best place to start. If you need full supply-chain clarity, you may want to dig deeper.

For customers, this means deciding which matters more: the brand’s rebellious story or knowing exactly how and where each piece is made.

Additional sources

stolengirlfriendsclub.com, iloveponsonby.co.nz, facebook.com, forbes.com, walkerandhall.com, facebook.com, shachahchristianschool.com

For a deeper look at the materials and meaning behind one of the brand’s most iconic pieces, check out our detailed guide on the Stolen Girlfriends Club hoodie.

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Frequently asked questions

Does Stolen Girlfriends Club offer men’s jewellery?

Yes, the brand has a men’s line including stainless steel bracelets, chains, and rings. The unisex designs also appeal to male buyers.

What is the return policy for Stolen Girlfriends Club?

The official website offers a standard return policy within 14 days for unworn items with tags. Exchanges are accepted. Check the site for current terms.

Do they ship internationally?

Yes, international shipping is available. Shipping costs and times vary by destination. The brand’s website provides a shipping calculator at checkout.

Is Stolen Girlfriends Club jewellery hypoallergenic?

Sterling silver and 14k gold are generally hypoallergenic. Stainless steel is also nickel-free. The brand does not explicitly guarantee hypoallergenic properties for all pieces.

How can I clean my Stolen Girlfriends Club jewellery?

Use a soft cloth and mild soapy water. Avoid abrasive cleaners. The brand’s website has a jewellery care guide.

Does the brand have a loyalty program?

There is no publicly listed loyalty program. The brand occasionally runs seasonal sales and promotions via email.

Are there any physical stores besides Ponsonby?

Yes, the brand operates stores in Newmarket (Auckland) and Wellington. Addresses and hours are listed on the official site.

For readers in New Zealand, the decision to buy from Stolen Girlfriends Club comes down to what you value most: a strong story and edgy design, or complete supply-chain transparency. The brand is clear about its identity and store operations, but less so about manufacturing origins. If you’re after a unique, locally-owned jewellery brand with a rebellious edge, the Ponsonby store is your best bet. If you need every detail down to the factory floor, you may want to wait for more disclosure.

Shoppers who prioritize brand story and unapologetic design will find what they’re looking for at the Ponsonby store, while those who demand full manufacturing transparency may want to hold off.